TikTok Specialist

Minority Africa is looking to hire a TikTok Specialist to spearhead our presence on this popular social media platform.

As a TikTok Specialist, you will be responsible for developing and implementing strategies to enhance our brand visibility, engage our audience, and drive traffic to our media content. This role requires a deep understanding of TikTok trends, creative storytelling, and the ability to connect with our target audience through compelling short-form videos.

This is a part time position for 12 months. It is a proactive role and you would be working remotely. The deadline for applications has been extended to the 10th of March 2024. 

Key Responsibilities:

Content Creation:

• Develop and create engaging TikTok content that aligns with Minority Africa’s brand identity and resonates with our audience.
• Stay updated on TikTok trends, challenges, and features to incorporate relevant elements into our content.

Strategy Development:

• Collaborate with the Marketing, Editorial, Fellowship and other teams within Minority Africa to develop and implement a TikTok content strategy that aligns with overall marketing goals.
• Analyze data and insights to refine strategies and maximize engagement.

Audience Engagement:

• Foster community engagement by responding to comments, commissioning journalists and collaborating with influencers, and participating in relevant TikTok trends.
• Monitor and respond to audience feedback to enhance content quality.

Cross-Platform Integration:

• Collaborate with our Marketing Team to ensure seamless integration of TikTok content with other platforms.
• Explore opportunities for cross-promotion and collaboration with influencers.

Analytics and Reporting:

• Track and analyze key performance metrics on TikTok, providing regular reports to evaluate the success of campaigns and identify areas for improvement.
• Utilize analytics to make data-driven decisions and optimize content strategies.

What should you have?

• Proven experience as a TikTok content creator or specialist.
• Strong understanding of TikTok trends, challenges, and features.
• Excellent video editing skills using relevant tools and software.
• Creative mindset with a keen eye for visual storytelling.
• Strong communication and collaboration skills.
• Familiarity with social media analytics and data interpretation.
• Journalism knowledge is an added advantage but not a requirement. 

Remuneration

Salary: $250/month

Who we are.

Minority Africa is a digital publication using data-driven multimedia journalism to tell minority stories from across Africa. We work with teams in Nigeria, Uganda, Mauritius, Botswana, and South Africa. See our About Page for more details.

Application

The application process comprises three stages. The first stage is an evaluation of your credentials and portfolio for the position you are applying for. The second stage is an assessment. In the third stage, we will conduct an interview that would inquire about your creative process and outcomes of your assessment.

To apply, please use the form on this page below this listing. To apply for the TikTok Specialist position, please submit your resume, a portfolio of TikTok content you’ve created or contributed to, and a brief cover letter/statement highlighting your experience and enthusiasm for the role.

Applications should be sent no later than the 10th of March 2024. Please direct all inquiries about this position to our Marketing Officer, Sarah Etim who is leading this search on: sarah.etim@minorityafrica.org.  

Apply Online